info@sigmadigitalservices.co.uk
Why is social media so important for my business?
Social media has a hand in everything, everywhere and your business has to have a place at the table...
Did you know that people across the world spend trillions hours on their devices scrolling through social media platforms such as Facebook, Instagram, X (formerly known as Twitter), LinkedIn, Snapchat and TikTok?
Those social media users include thousands if not millions of potential customers for your business and through social media management or advertising, you will get your brand or marketing pitch in front of their very eyes on their very own mobile phone, tablet, computer or even TV screen.
In our experience, social media is an invaluable and potentially inexpensive tool to drive traffic to your website, obtain leads or simply just to raise awareness about your brand or an event.
Maintaining your social media channels and launching social media advertising campaigns
When it comes to social media here at sigma, it really comes down to two things - social media management and social media advertising
Social Media Management
Social Media Management is when we take care of your social media channels for you. This could involve setting up a social media page on your behalf, fleshing it out for you and even creating and publishing posts for your business. We would then send you analytical reports every month to show you how your page or pages are performing.
Social Media Advertising
Social Media Advertising is when we run an advertising campaign on a specific social media channel for your business. This advert would be strategically targeted to specific audience in specific locations to ensure we are reaching the right audience for your business. Once the campaign has ended, you will receive a report detailing how your ad performed.
Facebook & Instagram
In terms of advertising for businesses, Facebook remains a giant with over 2.7 billion active users. Facebook and Instagram are owned by the same company, Meta, and offer a wide variety of advertising formats. A strong advertising campaign on Facebook can yield a great ROI. Facebook also remains very popular for the more older population.
LinkedIn advertising is ideal when looking to do digital marketing or an advertising campaign involving a business event, high-level recruitment or something in line with B2B. Running an ad on LinkedIn can be more expensive than Facebook but that is because you can strategically zero in on industries and job titles unlike Facebook.
YouTube
YouTube is not only a popular site to watch videos but is also a great social media channel that has around 2 billion monthly users. Video content is so important in today's digital market so having an advert on YouTube or video blog on YouTube has so many uses and is fantastic when it comes to growing your brand.
And of course, there are other social media marketing and advertising options too...
TikTok
TikTok advertising is good way for a company to reach younger, content-hungry audiences. Being a video-sharing social network, people using TikTok for social media marketing or advertising purposes have to usually think outside the box in terms of their marketing so they can grab the attention of that platform's users. This is because TikTok is largely dominated by Gen Z and Millennial audiences.
X (formerly known as Twitter)
Since its infamous take-over by Elon Musk, Twitter has undergone what some have described as radical changes including the changing of its famous name. Despite some rather erratic changes to its advertising policy, X continues to be a popular social media channel is still considered by man to be ideal for companies looking to grow their brand and really interact with their followers or even customers.
Pinterest
The fascinating thing about Pinterest is that the majority of its users visit the site to discover new products so advertising could be a brilliant way to go if you're looking to sell products as opposed to services. Remember, Pinterest is about discovering new products, brands and projects so you ad could be almost seamless. Again, you need to ensure your line of business is in line with the interests of Pinterest users.
Snapchat
Snapchat is a hugely popular social media source for younger audiences but in terms of advertising, it still has some way to go. This is because it is more limited in its reach than other social media channels because users can only be targeted based on their age, sex, and location. So once again, your business could be the perfect audience for Snapchat if your customers are mostly young people.
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