info@sigmadigitalservices.co.uk
We speak your language whether it's B2B, B2C, website copywriting or even a professional article used in publications...
Going back since the dawn of civilisation, content continues to be king and having the right kind of content with the correct keywords and tone is a must in today's business world.
Content can make the world of difference which is why it is so important that you have the right people that truly articulate your business in a language that your customers can understand.
Here at sigma, our writers have not only a background in content writing for websites but are experts when it comes to writing for B2B, B2C and even journalism should you want some sponsored editorial about your business in an online publication or newspaper.
B2B / B2C Writing
B2B writing is also known as Business-To-Business writing and is essentially the skill of one business talking to another business. A B2B article could come in the shape of blogs, sponsored editorial or whitepapers.
Unlike B2B, B2C writing is unsurprisingly also known as Business-To-Consumer writing. It typically focuses on being more emotive and connecting with customers on a personal level.
Website Content
When it comes to website content, it is not simply about filling up the website with words. Remember, it needs to be about the quality not the quantity. Understanding the language of your target audience is also key.
Here at sigma, we aim to be the storytellers for your brand or business. We achieve this by not only producing engaging copy for your website but by also ensuring that it is SEO-friendly to help it rank better on Google.
Sponsored Editorials
Sponsored editorials or native advertising as they are also called is fantastic way to raise brand awareness and the trustworthiness of your business.
It's the process of writing an article that is both engaging and newsworthy to readers on news sites. If there is something interesting about your business, then that would be a newsworthy angle that could feature in an online publication or newspaper.
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